ALLCITY Unveils New Brand Slogan “Sports Over Everything”

Company launches ALLCITY. OURCITY. charitable initiative to further build community

PHILADELPHIA — ALLCITY announced today the launch of its new brand slogan, “Sports Over Everything,” signaling an evolution in the company’s mission and a renewed commitment to building powerful sports communities across its five cities. The new slogan reflects the company’s belief in sports as a unifying force, one that connects people beyond wins and losses and into lasting communities.

This brand evolution comes amid significant growth across ALLCITY’s network, especially at PHLY. In 2025, PHLY surpassed 50,000 subscribers on YouTube, while its expanding YouTube channel presence and podcast platforms drove more than 34+ million video views and audio downloads. The growth hasn’t stopped there as PHLY saw a significant boost in FAST viewership with channels growing by 48% year over year, contributing to their digital strategy of housing content where people can find it the easiest. These milestones underscore the scale and momentum of PHLY and the strength of its engaged fan communities.

“Sports have a unique power to bring people together. They unite us, move us, entertain us, and give us something to believe in,” said Eric Wedum, Creative Director at ALLCITY. “Sports speak to a connection deep within us. At ALLCITY, we strive to be a positive force in this world, to bring everyone together under one banner. For us, and for those like us, it will always be sports over everything.”

As part of this renewed focus, ALLCITY is also doubling down on the communities it has built in each of its markets while launching ALLCITY.OURCITY., a new umbrella initiative that will house all charitable and community-driven efforts across Philadelphia. To date PHLY has been involved with notable outlets like Big Brothers Big Sisters of America, The Attic Youth Center, CHOP and VetTix in an effort to create awareness, donations and volunteer work to help bolster crucial needs for the community they seek to bring together.

“At PHLY, community isn’t a buzzword, it’s how we think. A sports network shouldn’t just talk about community, it should invest in it. From partnering with local charities, to opening up opportunities for veterans to attend games, to using our platform to support a Diehard member facing overwhelming medical costs, we take that responsibility seriously. The impact our team has made only happens because our people genuinely care, and that’s something we’re incredibly proud of,” said Todd Berman, General Manager at PHLY.

Through ALLCITY.OURCITY., the company will continue to partner with local nonprofits, athletes, teams, and brands to create meaningful impact in Philly. The initiative will centralize community events, youth focused programming, charitable activations, and mentorship opportunities, all rooted in the shared language of sports.

“Sports Over Everything” now serves as both a rallying cry and a guiding principle for ALLCITY’s content strategy, community engagement, and philanthropic efforts, reinforcing the belief that sports are more than entertainment, they are a connection, identity, and belonging.For more information about ALLCITY and its community initiatives contact Press@ALLCITYNetwork.com or visit ALLPHLY.com.